A Selection of 20 Strong MBA Thesis Paper Topics in Marketing

Your MBA thesis paper on marketing can be about practically anything relating to this important and growing field. Let’s look at twenty ideal topics that you can use for your report.

  • Accounting and ethics is a good topic to consider. This includes understanding the ethical considerations that come with special situations when managing marketing finances.

  • Business theory may be incorporated into your marketing work. You can write a thesis paper on how new theories may be incorporated into a marketing project.

  • Writing about how an environmental analysis works helps you see how this part of research works.

  • Marketing communications and understanding how to go through international barriers when marketing is always important to discuss.

  • Market expansion is a subject for a BMA thesis paper that entails knowing how to use the right strategies to move out to a new market.

  • The psychology of emotional branding may be analyzed to see how marketed manipulate the emotions of people to influence purchase decisions.

  • Identify objectives is important for marketers. A paper may entail a review of how businesses use various strategies for finding the right objectives.

  • The process of finding a target market can be complicated and difficult to follow at time. A thesis paper can entail a careful look at how a business can find a target market that is unique and specific in some manner.

  • A paper may be about the specifics of an action plan that may be followed. This is to get a clear review of how well a certain business plan may be established.

  • Market expansion is a critical consideration to find. A great paper will be about understanding how expansion works.

  • The variables of a target audience could be discussed. These include variables relating to a desire to spend money or the urgency that someone has for buying something.

  • Writing about the political influences of marketing can be great to consider. This may entail a smart review of how people who support certain positions are marketed to.

  • Positioning statements can be analyzed in a paper. This includes a review of how such a statement is created and how a business may use this.

  • Technological considerations for marketing could be used. This includes a review of how a business can grow based on the different tech items it has to use for its marketing needs.

  • A paper may be on how to manage marketing in multiple countries. Part of this includes knowing how to identify cultural differences when preparing a smart marketing campaign.

  • Distribution strategies could be discussed based on how they are organized.

  • The process of how to retire marketing campaigns may also be included to make the marketing process more streamlined and easier to maintain.

  • The process of marketing based on a client’s age could always be seen as a smart option. This includes reviewing how well content is to be promoted based on a person’s age and who is the most appropriate person to talk to when highlighting something for sale.

  • Understanding how to save money on marketing processes can certainly be a good idea to look into.

  • The last topic to see entails the concept of marketing to people in faith-based communities. This includes knowing how to target the specific values that people who are adamant about their religious beliefs might follow.


These topics are vital considerations to think about when writing a good paper about marketing. Look closer to this site to get a better idea of how the process for writing a marketing paper may work for you.